Categories

  • Working the Algorithmic Trend February 21,2012
    2011 was a year of shifts for Google,with all the updates seeming to give hints of a huge shout which,at its end,formed the word Panda. As all of us know,the Panda Update centralized content and the importance thereof,making the user the priority,not the post. Duplicated content was removed,sites [...]Follow SEJ on Twitter @sejournal […]
    Joseph Parker
  • Google’s Matt Cutts Explains Fetch as Googlebot in “Submit to Index via Google Webmaster Tools” February 21,2012
    Matt explains this newer feature and tells you about all the options you have with Fetch as Googlebot. Follow SEJ on Twitter @sejournalFollow SEJ on Twitter @sejournal […]
    Melissa Fach
  • Social Media and the Millennial Brain February 21,2012
    Social Media has become a double edged sword.  It gives businesses easy access to their customers and aids in communicating with them,but at the same time it gives employees a forum to waste time and possibly to do harm to the brand.  A well thought out social media policy is a must for businesses [...]Follow SEJ on Twitter @sejournal […]
    Michelle Stinson Ross
  • How to (Properly) Use Tumblr to Market Your Brand February 21,2012
    According to comScore’s State of the U.S. Social Network Market,Tumblr is one of the most consistently growing social networks out there. In December 2011 it had 15.9 million U.S. visitors,which is up from November 2010. Most of that growth has occurred since April 2011. But this is not just about sheer number of [...]Follow SEJ on Twitter @sejournal […]
    Neil Patel
Custom Search

85% of Web Searches Give Users the Run-Around

Your business probably spends a tremendous amount of time,resources,and capital on your website development and online advertising initiatives.

Yet,for many organizations,the most challenging aspect is to retain visitors and convert them into buyers.

Google’s web search engine has set a high bar for relevance,speed,and ease of use.

Unfortunately,most [...]

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15 Things You Should Know About New Jersey

1. Twenty-three FORTUNE 500® companies are located in N.J. [1] 2. N.J. ranks #5 nationwide in transitioning to the “New Economy” with Knowledgeable Workforce,Globalization,Economic Dynamism,Digital Economy,and Technological Innovation. [2] 3. N.J. ranks #5 for college attainment. [3] 4. N.J. ranks 4th in venture capital investments. [4] 5. N.J. came in [...]

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Google’s Expert Matt Cutts Gives Tips to Small Business Owners

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Adults are using Online Social Networks

Adults and Soical Media Network Websites

Jan 14,2009 –Pew Internet &American Life Project

The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years —from 8% in 2005 to 35% now,according [...]

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More Americans are Online

Internet use and email

The web continues to be populated largely by younger generations,as over half of the adult internet population is between 18 and 44 years old.

But larger percentages of older generations are online now than in the past,and they are doing more activities online,according to the Pew Research [...]

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Social Media Marketing

Social media marketing is a set of online marketing techniques that leverage social media. In the context of Internet marketing,Social Media refers to a collective group of web properties whose content is primarily published by users,not direct employees of the property (e.g. the vast majority of video on YouTube is published by [...]

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Advertising

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks,it is only quite recently that advertising has been more than a [...]

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Organic Search

Organic search results refers to those listings in search engine results pages that appear by dint of their relevance to the search terms,as opposed to their being adverts.

The Google,Yahoo,MSN and Live! search engines combine advertising and search results on their search results pages. In each case,the adverts are designed [...]

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Pay Per Click (PPC)

Pay Per Click (PPC) is an Internet advertising model used on search engines,advertising networks,and content sites,such as blogs,in which advertisers pay their host only when their ad is clicked. With search engines,advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price [...]

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Search Engine Results Page (SERP)

A search engine results page,or SERP,is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles,a link to the page,and a short description showing where the keywords have matched content within the page. [...]

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